The other giraffe

Giraffomania

The other giraffe

“Sophie the Giraffe” will celebrated her 59th birthday on May 25, 2020.

Born in Paris, made in Haute-Savoie, the giraffe now makes half of its sales outside France. This toy, sold in 77 countries, has just conquered Chinese babies. In ten years, Sophie has managed to quadruple the sales of Vulli, its owner. The company is banking on its upmarket and very “Frenchie” positioning: in the USA, Sophie is sold at twice the price in France, and three times the price in Japan and Australia. All over the world, she keeps her original name. The only difference: Eiffel Towers are drawn on her packaging abroad!

Olivier LEBLEU

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